Is it a buyers’ or sellers’ market?
Swindon Property Market
Is it a buyers’ or sellers’ market?
Are you considering moving home in Swindon during the next 6 to 12 months?
You may be a Swindon landlord deciding whether to grow your portfolio or sell off a few properties. Or you’re a Swindon first-time buyer wondering if now is the right time to move.
Understanding whether the current property market favours buyers or sellers is key to making the right call. If you follow my regular Swindon property updates, you’ll know one of the most reliable ways to assess the market is by looking at the percentage of homes marked as “Sold STC” or “Under Offer” compared to the total number of properties on the market.
Let’s show that in practice. In this example, if there are 400 properties on the market in a location, and say 300 properties are for sale, fully available to buy, and the remaining 100 are under offer or sold. 100 as a percentage of 400 gives us a sales percentage of 25%. It is this percentage that strongly indicates the local property market temperature and who holds the upper hand, i.e., buyers or sellers (or somewhere between).
This percentage figure acts as a barometer for market conditions and can be analysed using this table:
- Extreme Buyers’ Market (0%-20%)
- Buyers’ Market (21%-29%)
- Balanced Market (30%-40%)
- Sellers’ Market (41%-49%)
- Hot Sellers’ Market (50%-59%)
- Extreme Sellers’ Market (60%+)
How Does Swindon Compare?
Examining historical data from The Advisory’s website, which has tracked this metric for years, reveals some key trends for each month in 2025. (For this exercise, Swindon is SN1/2/3/4/5/6/25/26).
- January 2025. 54%. This placed Swindon in a hot sellers’ market, giving sellers a clear advantage at the start of the year.
- February 2025. 50%. The figure slipped slightly, though the market remained in the hot sellers’ category. Buyers had a little more breathing room compared with January.
- March 2025. 48%. A further small decline moved Swindon into a sellers’ market, where sellers still held an advantage, but pricing accuracy became more important.
- April 2025. 49%. A modest rise kept the town in the sellers’ market bracket, signalling stability rather than significant change.
- May 2025. 51%. An increase returned the market to the hot sellers’ range, suggesting demand was still healthy for well-priced homes.
- June 2025. 48%. The percentage dipped again, bringing Swindon back into a sellers’ market, where conditions were still in favour of sellers but not as strong.
- July 2025. 53%. A noticeable increase shifted the market once again into the hot sellers’ category, giving sellers a modest boost.
- August 2025. 53%. The figure held steady at the same level as July, maintaining a hot sellers’ market and showing stability over the summer period.
Overall trend. From January to August 2025, figures in Swindon have ranged between 48% and 54%. The town has consistently sat within a sellers’ or hot sellers’ market, with only modest shifts from month to month. The overall picture points to conditions favouring sellers, though buyers have seen occasional moments of slightly improved negotiating power.
These percentage figures are an average of the Swindon postcodes (as noted above).
For interest, if I break down the August 2025 figure by individual Swindon postcodes, it actually tells an even more interesting story…
- SN1 – 45%
- SN2 – 62%
- SN3 – 56%
- SN4 – 56%
- SN5 – 60%
- SN6 – 46%
- SN25 – 40%
- SN26 – 58%
Look at the difference between the postcodes!
So, what does a 53% “Sold STC to total stock” ratio mean for Swindon right now?
It places the local market at the lower end of a hot sellers’ market, leaning towards a sellers’ market. Sellers have more of an advantage here; buyers need to bring their best game.
For Swindon Sellers
We are firmly in a market where patience, presentation, and accurate pricing matter more than ever. Buyers now have a choice, a lot of choice. Simply listing your property and hoping for the best will not cut it.
The homes that sell are those that hit the market with the right price from day one, have high-quality photography, clear floor plans, strong virtual/video tours, and marketing that stretches both online and offline.
Overpricing is the fastest way to stall a sale. Properties that linger usually face price reductions, lose momentum, and invite lower offers. In some cases, that even leads to failed sales before the exchange.
Getting it right at launch is critical.
The good news is the recent interest rate cut provides a welcome tailwind as first-time buyers are seeing lower monthly payments, encouraging more of them into the market and strengthening chains. Also, home movers can access better fixed-rate deals, helping them upsize, remortgage, and release more homes onto the market to buy. Finally, buy-to-let investors in Swindon’s stronger-yielding areas may see the sums stacking up again.
Buyer sentiment is shifting. Rate cuts show the Bank of England wants growth and stability, which converts hesitant “wait and see” buyers into active “let’s book a viewing” buyers.
This is not a one-off. The cut follows earlier reductions since late 2024. This means mortgage rates are more palatable, with some two-year fixes, at the time of writing, being below 3.75% on a 60% loan-to-value (LTV) basis, and an impressive 3.86% on a 5-year fixed (60% LTV). For first-time buyers with a 5% deposit, a 3-year fixed 4.78% rate on a 95% LTV mortgage looks pretty fair.
For Swindon Buyers
The market is calmer than the frenzy of 2021 and 2022. There is time to think, compare, and in some cases negotiate. That does not mean you can wait indefinitely or fire in lowball offers. The best homes are still competitive, but opportunities exist if you are open-minded and look beyond the most sought-after postcodes. Have your mortgage agreement in principle ready before making an offer. It sets you apart and gives sellers confidence. Also, consider widening your search area, as value is often found just beyond the obvious hotspots.
Final Thoughts on the Swindon Property Market
With inflation rising slightly (meaning interest rates won’t be coming down too much in the near future) and the Government finances looking a little squeaky, while the UK’s (and Swindon’s) property market is enjoying a steadier footing, realistic pricing is the ultimate and most important thing in marketing a property. Remember last month, only 50.9% of homes that left estate agents’ books ended up being sold and the homeowner moving (the rest being withdrawn from the market unsold). Of course, you might not get what you would’ve got a few years ago in the crazy years of 2020 and 2021, but the price you’ll have to pay on the next one won’t be as much either.
If you are considering a move within the next six months or would like to explore your options, let’s talk. And even if you are not moving, I would love to hear your thoughts on where you see the Swindon market heading.
